The Chinese video app TikTok which allows users to create and share short videos with special effects said on Thursday that it would not allow paid political ads on its platform. The app which was created by Beijing Bytedance Technology and well popular in Southeast Asia made it known that paid political ads do not fit into the experience it aims to provide to millions of its users.
Blake Chandlee, vice president of TikTok’s Global penned down on a blog post; “We will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads.”
“For us, it all points back to our mission: to inspire creativity and build joy. We want to ensure we’re building a place where our community – users, creators, and brands – can be creative, build trends, and have a whole lot of fun in the process. People come to TikTok because it just feels different from so many other places, and we’ll continue to work hard to support that.”
Meanwhile, TikTok hit’s 500 million monthly active users globally. With the presence of celebrities like Ariana Grande and Katy Perry, the platform is a hit among teenagers and post-millennials.